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Starbucks Ventures in a New Direction | Fresh Red Head

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May
17

Starbucks is the master of re-invention and they have recently opened up a “concept shop” in Amsterdam headed in a totally new direction.  The store will feature “local” flavor where they will showcase new coffee, design and European food ideas.

The new store is in an old bank vault in Amsterdam’s historic Rembrandt square and was transformed with the help of 35 local artists, who added “design” touches like coating one wall with recycled bicycle tubes. “I was inspired… by the role 17th century Dutch traders played in bringing coffee to the world,” said Liz Muller, Starbucks’ Concept Design Director, in the press release.

 

All photos from Starbucks.

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