I consider myself to be a “colorista “, a self-professed color aficionado. I believe that almost anything can be improved with the judicious use of color. Apparently I am in good company. Publicolor, a non-profit organization uses color to improve student performances in inner-city schools in New York City. Publicolor was founded by Ruth Lande Shuman, an industrial designer in 1994. She felt that if students painted their schools vibrant colors then they and their peers would be more likely to stay in school. Her theory proved to be true.
By painting surprising bursts of color, with paint names such as “tropicana cabana,” “spring meadow green” and “yellow finch” to hallways and other public spaces, high school graduation rates soared to 100 percent among Paint Club members — compared to 42 percent for non-members at the same schools — and almost all have gone on to college, thanks to the mentoring Publicolor provides.
Color has a huge emotional and psychological impact on how we perceive our environment and our self-esteem, perhaps more than we even realize as is shown by this venture!
Information complied from several sources but please check out www.twist.com for in-depth information.